By year 1968 the Chevrolet Impala was Chevy’s highest selling full-size model. It had a similar look as the 1967 vehicles of same model but got some modifications, in addition to an upgraded rear bumper with built-in triple “horseshoe” shaped taillights, backup and brake lights.
1968 Chevrolet Impala
A new model was launched in 1968, the Custom Coupe, it was a 2-door hardtop that featured an identical roofline as the Caprice Coupe. This option was available in a coach or a fastback style top. Standard 1968 Chevrolet Impala features were similar to the Chevrolet Bel Air but incorporated more bright moldings and possessed a generally more pricey luxury appearance.
It was an enormous commercial hit for Chevrolet Motor Division and would be persistent through 1976. Fabrication of one of the best small block V8 engines stopped in 1968. The increasingly admired 283ci engine was replaced by the new 307ci V8 design as the standard V8 engine.
The total number of Impala built in 1968 was about 710,900, and was approximately 61,300 over the total production of the previous year. Nevertheless, the production of the 1968 Chevrolet Impala SS model had declined even more. Although approximately 74,000 Chevy Impala SS 1968 models sales had been made the previous year, a mere 38,210 models were built in 1968. Out of these, only 2,124 carried the 427 V8 engine. The Chevy Impala base price for the 1968 model was $2,846, which was an extra $50 less pricey than the 1967 Chevy models.
1968 Chevrolet Impala SS
Unfortunately, the 1968 Chevrolet Impala Super Sport versions of the car sold way below expectations. By 1968, sales of the Chevy Impala SS had dropped so severely that Chevrolet decided to redact the SS model back to an optional package. An extra $179 was added to the base price of the car for the SS option, and could be incorporated to the convertible or coupe Impala models. This move didn’t, however, improve the overall sales of the SS option.
An expressly packaged SS 427 Impala was launched in 1967 and remained after the base Super Sport was stopped in year 1968.
The Impala SS 1968 package was basically unchanged from the model of year before and had black accents to the grille and rear fender moldings with unique instrumentation. It could likewise be ordered with any engine accessible to the Chevy Impala, as well as the six-cylinder option.
There were a host of engine options to select from, starting with the six-cylinder engine, which was a 250 CID motor, to the two versions of a 283 CID V8 engine, and then a 327 CID V8 engine that gave out 275 horsepower. In like manner to the year before, only one version of the 325 CID V8 was available and it was rated at 390HP. At the peak of the performance options was a 427 CID V8 engine that gave out 385HP.
1968 Chevrolet Impala SS pictures
The downward trend of the Chevy Impala this year can be attributed to the fact that the full-size car models were viewed as too bulky and outdated with smaller, lighter cars offering identical options flooding the market.