Mercury was a division of the Ford Motor Company, set up in 1938 by Edsel Ford. The purpose of the separate brand was to bridge the gap between the Ford and Lincoln models; Ford really were trying to be all things to men (and women!).
In 2010, FoMoCo announced the closure of the Mercury brand, the last model (a Grand Marquis) rolled off the production line on January 4th 2011.
1968 Mercury Comet Design
Take any classic American muscle car from the late 60s and it will fit the same description; long, low and fat with a V8 mule upfront. The Comet fits that description perfectly. (Although there was an inline-6 offered as well).
First based on the Ford Falcon, moving on to the Fairlane and finally, the Maverick.
The ’68 Comet had all new bodywork but kept the signature quad headlamps. It was only available as a 2-door hardtop coupe.
1968 Mercury Comet Interior
Carpeting, faux wood, vinyl & cloth and bench seats. Despite the Mercury vehicles having a better interior than their Ford counterparts of the time, the interior is still pretty simple. However, don’t let that put you off; specialist companies can offer a host of modern technology that will fit in and look part of the original spec.
1968 Mercury Comet Specs
Length: 206.1” Wheelbase: 116” Width: 76” Curb Weight (dependent on spec and engine): 3,219 lbs
Built on the same chassis and using many parts from the Ford Torino and Fairlane.
1968 Mercury Comet Performance
The ’68 Mercury Comet came with a number of different engines:
250 ci (4.1 liter) inline six – 155 BHP, 289 ci (4.7 liter) V8 – 200 BHP, 301 ci (4.9 liter) V8 – 220 BHP, 351 ci (5.8 liter) V8 – 290 BHP and 428 ci (7.0 liter) V8 – 335 BHP.
Top speed was around 114 MPH for most of the V8’s, but let’s be honest, you’d have to be pretty brave to get near that; late 60’s suspension, braking and handling don’t exactly inspire confidence (and that’s assuming you can get decent rubber on those small 15” wheels).
Transmission was handled by a 4-speed manual or the Merc-O-Matic auto transmission.
1968 Mercury Comet Collectability and price
The Mercury Comet is a good-looking vehicle, there are still plenty of parts available, and specialist websites for parts and knowledge.
They may not fetch the sort of following (and therefore, price) of some of the better known muscle cars, but the prices are on the up.
Expect to pay between $25,000 and $30,000 for a concours example, a decent unrestored version will cost about $15,000.