1968 Pontiac Grand Prix – the big and sporty

The Pontiac Grand Prix name was perhaps one of the longest surviving model names of all time; the first Grand Prix rolled off the production line in 1962, the last in 2008, some 46 years in total.
The 1968 version was the last of the B-body type and the largest of the models, it was 216.3” overall, although the wheelbase was actually only 121”, this meant huge amounts of overhang, especially at the rear. The 1968 version didn’t sell all that well, shifting just 31,711 units at a price of $3,697.

1968 Pontiac Grand Prix brochure

1968 Pontiac Grand Prix Design

As you may expect from a late 60’s muscle car, the hood was long, roofline quite low and it was large. The Grand Prix was based on the Pontiac Catalina, but it differed with less chrome plating and it had a ‘sporty’ interior. Under the hood was of course a big V8, either 6.6 liter (400 cid) or 7.0 liter (428 cid).

1968 Pontiac Grand Prix design

The ’68 was available only as a 2 door coupe.

1968 Pontiac Grand Prix Interior

As we’ve already mentioned, the Grand Prix and the Catalina were very similar, but the interior in the GP was considered sporty, thanks mainly to the addition of bucket seats. The wheel was made of wood and nearly every hard surface had some variation of wooden trim attached to it.

1968 Pontiac Grand Prix interior

1968 Pontiac Grand Prix Specs

The ’68 Grand Prix came with four engines, all V8; 6.6 liter 265 BHP, 6.6 liter 350 BHP, 7.0 liter 375 BHP and 7.0 liter 390 BHP. Transmission was four-speed manual or three-speed ‘Cruise-o-Matic’ auto.

Weighing in at just over 4,000 lbs, the GP really was a heavy-weight.

1968 Pontiac Grand Prix specs

Options included: power-trunk release, powered rear antenna, 8-lug alloy wheel nuts, air-conditioning and an AM/FM radio.

1968 Pontiac Grand Prix Performance

“Enough power to get out of its own way” is how someone has described the performance. Performance is of course relative; 350 BHP in modern standards isn’t actually that much, but back then, when handling and brakes weren’t as sharp as they are today, 350 BHP was plenty. Driving it today will still feel fast, just because the design of the suspension and running gear is nearly 50 years old.

1968 Pontiac Grand Prix engine

1968 Pontiac Grand Prix Collectability & Price

Prices start around $5,000 for a fairly poor condition Grand Prix, a concours example will be in the region of between $20,000 – $25,000, and we’ve seen a full body-off restoration example selling for above $50,000.

The market for the Grand Prix is reasonably small, as indicated by the prices – some of the more collectable cars sell for well over $100,000.

1968 Pontiac Grand Prix images


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